Burton Katz is an experienced entrepreneur with an extensive career in the digital technology, lead generation, ecommerce and mobile content sectors. He started OnPoint in 2011 at a table in Starbucks with a simple drip coffee, a pen and a napkin. Burton's best ideas are conceptualized on a napkin but have been refined and developed into a successful portfolio of products. Burt believes: there are opinions, and there are tests; the data never lies; there are no losses, just lessons; and Jujyfruits reign supreme as the best candy.