Toys are more than toys! It's important for children to possess a sense of pride. While this sense of self can be formed by many factors, research has found that there is a direct correlation between playing with relatable toys and self-esteem.

Our goal is to create a shift in the social perspective on how boys play. We celebrate Brown Boyhood and believe boys need diverse, multi-dimensional stories to connect with. Melanites showcases positive representations of boys of color to cultivate curiosity, adventure, and fun!